Newspaper Advert Production

Opening Sequence Storyboard

Radio Advert - Conventions

Soundbed - A soundbed is a complimentary device where an audio track which tends to be music runs underneath the narration of a radio advert, the volume is lowered to the point  where it doesn't conflict with the primary audio track,

Voice over - A voice over is a simple narration over the top of the radio advert, it's purpose is to inform and educate the listener on the documentary.

Time, Date & Channel - in all radio adverts promoting a documentary it always informs the listener on the time the documentary will be aired, the day it will be aired on and the channel that the documentary will be broadcasted from.

Strapline - a strap line is essentially the theme of the documentary summed up in a sentence so the audience know what to expect from the documentary.
 
Clips from main body - Radio adverts take short clips from the documentary that are suitable to use for a radio advert, almost giving the audience tiny snippets to entice them to watch the documentary.

Dynamic style of edit - This is the editing style used to keep the advert dynamic and engaging, this is done by introduction of a various music tracks, volume gain and quick transition between clips from the main body and narration.

Constant Gain - This is where the sound fades out and another audio track fades in

Timing of radio advert - the timing of most radio adverts tend to be around 30secs, long enough to educate the listener about the documentary.

Thought provoking - Most radio adverts try to be thought provoking, so the listener will think more about the radio advert and then choose to watch the documentary.

Poster Adverts - Codes & Conventions

Poster Advert

This is the poster advert for our documentary; The Upcoming

Radio Advert

The Upcoming Documentary

Filming Diary

Filming Diary

Date	Activity	Members Present	Reflection
23/11/13	·         Manchester, Soup Kitchen ·         Sony AVCHD Video Camerax2 , Tripod, Clip Mic ·         Train journey to the gig. ·         We filmed a Lunar C gig and conducted an interview with the artist.	Daniel Boyle & Elliot McCabe	It was a good idea to take two camera’s as we could capture the gig from two different angles, we had one camera at the back mounted on a tripod framed towards the stage, whilst the other camera we took was handheld so we can capture some more dynamic shots. We had some difficulties when editing the interview, the camera we used the on-board mic was defective and the sound was corrupt so the interview was not useable. Also, looking back on the footage some of it is quite dark it would have been a good idea to take a mountable light.
29/11/13	·         Matt Gilbertson’s home studio ·         Sony AVCHD Video Camera, Tripod, Clip Mic & Boom Mic ·         Drove to filming location ·         Filmed Matt Gilbertson who is a singer songwriter recording at his home studio and also rehearsing, also filmed an interview.	Daniel Boyle	The Mise-en scene that was in shot worked well as it featured a drum kit, production software on screen as it showed an unsigned artist making his music from home, it helped that it’s easily visible that it’s within a home location. The home studio was full of equipment so it was tricky to find a correct position to conduct the interview, the framing for the interview looks cramped.
1/12/13	·         Loor a Los Heroes band members garage. ·         Sony AVCHD Video Camera, Tripod, Clip Mic & Boom Mic ·         Drove to filming destination ·         Filmed a local band based in Warrington called Loor a Los Heroes, filmed they rehearsing and conducted an interview with the full band.	Elliot McCabe	Filming in a garage worked well because it symbolised the struggle of being an unsigned small band who struggle for places to play and rehearse. Looking back on the footage I feel that camera should have been left alone whilst the interview took place, at times the camera zoomed in where I thought it was unnecessary, as it could have damaged the quality of the footage.
3/12/13	·         Local bar in Warrington ·         Sony AVCHD Video Camerax2 , Tripod, Clip Mic ·         Local to the college, short distance to travel. ·         Filmed a Rock/Punk band called Electric Mafia; they allowed us to interview them and to also perform for us so we could feature them in our documentary.	Scott Brace	I think the range of dynamic shots we got when shooting this band worked well, and we used a lot of them in our documentary because as a group we thought they worked well and we can overlay them over interviews for extra dynamism. I think we could have got better footage for the interview as a lot of the band members were talking over each other during the interview and they cut over some interesting talking points that we would like to have included in our finished documentary.
9/12/13	·         Priestley College ·         Sony AVCHD Video Camera, Boom Mic ·         Filmed the college’s music and music technology students rehearsing/recording in the college recording studio.	Scott Brace & Elliot McCabe	We got some good footage with this filming we did, we got some good shots of some music production in action which worked with the theme of our documentary, unsigned artists.

Decision List Sheets

Decision List Sheets

Radio Advert Plans/Narration

Radio advert script/plans

                                            

Exerts that are to be used in the radio advert;

4:14:09 – 4:17:03 – Would like to get signed but enjoy gigs that they play

4:39:21- 4:45:19 – For me I just want to make songs that matter to people

Radio advert narration (15 seconds)

Every artist shares the ambition of getting signed, but what about the artists who are putting it all on the line for a chance in the spotlight. This documentary brings unsigned talented bands from the Manchester music scene in to the limelight to showcase their music and their ambitions, this is The Upcoming.  Join us on Monday at 10:00PM on Channel Four.

Music featured – Two Door Cinema Club – What You Know

Radio Stations that the add will be broadcasted on; BBC Radio 1, BBC Radio 1xtra & Capital FM

Primary & Secondary Research

Primary & Secondary Research

These screenshots show some of the e-mail conversation between us and Lunar C’s (Rapper) Management.

As a group we contacted friends and local bands to see if we can interview and film them for our documentary, we located four artists in the area and also a successful artist. I arranged filming for a friend of mine called Matt Gilbertson who was keen to do the interview and filming so he could get some footage of himself playing so he can use however he wants. Lunar C the successful artist allowed us to film, after filming we would give all the footage to his management so they can use.

Interview subjects

• Matt Gilbertson - Singer Songwriter
• Loor A Los Heroes - BritRock Band
• Electric Mafia - Rock/Punk Band
• Lunar C - Unsigned successful rapper

Locations for filming our interview subjects

• Matt Gilbertson - Filming at his self set up home studio.(Studio equipment can be used as props for the mise-en-scene)
• Loor A Los Heroes - Filming in a band members garage (shows the struggle of being a unsigned artist, not having a suitable place to practice, but shows the heart of just playing wherever the band can.) (Amps, instruments will be in shot for the mise-en-scene)
• Electric Mafia - Filmed the interview in a bar?
• Lunar C - Filming the interview backstage at one of Lunar C's gigs in Manchester. (Soup Kitchen)

Archive Material

Independent Artist Music Videos

Macklemore - Can't Hold Us

Macklemore - Same Love

Macklemore - Thrift Shop

Lunar C - Free Weed For Single Mothers

The Silent Comedy - Blood On The Rails

Circa Waves - Get Away

Noel Gallagher clip (find out the source)

Audio clip of the band Two Door Cinema Club - What You Know used in the opening sequence and also our radio advert.

Secondary Research

Average person will spend 13 years of their life listening to music. We used this to demonstrate how much of an impact music has on our lives today.

Source - http://www.realwire.com/releases/Official-study-reveals-that-the-average-person-will-spend-13-years-of-their-lives-listening-to-music